June 2022

Google My Business Functionality.

Australian Tourism Data Warehouse (ATDW) has partnered with Google to link your Google My Business profile and ATDW profile. Supported by Wine Australia, through the Australian Government’s Export and Regional Wine Support Package, the functionality allows automatic updates to your Google My Business (GMB) profile when you make changes to your linked ATDW Profile. This functionality also allows you to view valuable Google generated statistics and insights from your ATDW account.

What is Google My Business (GMB)?

Google My Business (GMB) is the management tool for a Business Profile on Google. Your Business Profile is the summary information that appears in Google Search and on Google Maps when the name of your business is searched. Overall, it forms a valuable part of the consumer journey, including pre-trip, in-trip and post-trip, so it's pretty important that your business has an up to date and accurate GMB profile!

 

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Why you should link your GMB and ATDW profiles.

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By linking your GMB profiles to the corresponding ATDW profile, you can update more digital marketing channels with minimal effort, therefore saving time! For example, when you need to update a business phone number, instead of visiting your GMB account and your ATDW account to update the information, you can update your information from your ATDW account and the updates will automatically sync onto the associated business profile.

 

On top of this, linking your GMB and ATDW accounts also provides the opportunity to view valuable Google generated statistics on your business's search performance, in ATDW-Online. These simple to view and understand statistics, compared against your ATDW insights, can form a great depth of information into your business's digital performance. 


Where to find the Google My Business function.

The GMB functionality can be connected in three locations. Each location will direct you through the same process to link your GMB account and profiles to your desired ATDW profile/s. Please refer to the three options below. Please note that only one GMB account can be linked to an ATDW account. If you have more than one GMB account for your different ATDW profiles, you will need to make one GMB account a "manager account" and transfer ownership of the other GMB profiles to that account.

 

 

 

After submitting for review.

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  1. Update or create an ATDW profile.
  2. Click the "send for review" button.
  3. The webpage will redirect to a prompt to connect your GMB profile.
  4. Click the blue button to "Connect Google My Business".

 

 

"Insights" section.

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  1. Click "Insights" in the black menu.
  2. In the orange menu, select which ATDW profile you want to connect to GMB.
  3. Select the "Google My Business" option from the dropdown list. 
  4. Click the blue button to "Connect Google My Business".

"Account" section.

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  1. Click "Account" in the black menu.
  2. Select "Integrations" and "Manage your integrations" from the orange menu.
  3. Click the "Google My Business" option in the Add integration section.

Linking a Google My Business profile.

Once you have navigated to the Google My Business functionality, the linking process is the same.

 

 

Please note: If your business has a pre-existing GMB account, you will log in using those details. If you have never used GMB or created an account with them before, you will need to click "create account" and then Add or Claim your Business. You may be required to verify your business by one of Google's pre-determined methods.

 

Google will navigate you through a series of questions to confirm you trust and provide permission for ATDW to access your GMB account. By accepting these permissions, ATDW will not be accessing or controlling your business information, ATDW updating and replacing old information with any of your ATDW profile updates. Please see FAQs for more information.

 

On the successful connection, you will be able to see your GMB profile is linked. A single business profile and location can only be linked to one ATDW profile and location. If you have more than one business profile, you can link your other business profiles and locations to the other ATDW profiles, as long as they are all under the same accounts. You can disconnect the entire account or individual business profiles at any time and this will stop the auto-updates to the profile.

Login to your Google My Business account.
Step 1. From ATDW-Online, click the "Connect Google My Business" or "Google My Business" button.
Step 2. A Google sign in page will appear in a new pop-up window on your screen.

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Sign in to your Google My Business account.
Step 3. In the available field, enter the log in details for your GMB account, or create an account if you don't have one.

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Follow prompts and approve permissions.
Step 4. Navigate through the required log in steps. Review the terms and permission requests and accept as required.

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Your GMB account/ profiles are now linked.
Step 5. Once all the steps are completed, your accounts will be connected and you'll be redirected to you ATDW account.

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Using the Google My Business functionality.

Once your Google My Business account is linked to your ATDW profile, applicable updates to your linked ATDW profile will sync onto the corresponding Google My Business profile when those changes have been reviewed and accepted. 

Applicable fields that will sync to a Google My Business profile include; Business Name, Business Type, Address, Phone Number, Website URL, Description, Opening Hours, and Product Image/s. 

 

Google Insights:

Through the ATDW website, you will also be able to view key Google insights from the performance of your Google My Business profile. These will appear under the 'Insights' section. To find this information, click 'Insights' on the black menu and select the profile you want to view insights on. Google insights may not appear immediately and take some time for ATDW to receive the information from Google. 

 

Google insights can include the amount of views and searches generated for your business and where these engagements have come from.

 

Disconnecting:

You can disconnect either a GMB profile or the account from your ATDW profiles/account. If disconnecting, you will not be able to view your google insights. To disconnect a profile, use the 'insights' section and select the profile/s to disconnect. To disconnect the entire account, use the 'account' section and disconnect GMB via the integration feature. 

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More Information

  • FAQs
  • Report an issue
  • Sync Error
  • OPENING HOURS SYNC

Please visit our Frequently Asked Questions document for more information on the GMB functionality. This document includes information on the sync process, what permissions ATDW requires and why, as well as other Google My Business information and support. 

 

GMB FAQs

 

ATDW strive to resolve any issues to our platform and functionality as soon as possible. Below is a series of known issues for the Google My Business functionality that we are working to resolve. We will post more updates in each section, when available. 

 

If you have an issue that is not present below, please get in contact with our team. 

 

Contact Us

Google recently deployed an update to their API which has affected the ATDW sync to GMB profiles. This is a known error with a fix in progress. The expected behaviour of the sync is to have any updates made to an ATDW profile to overwrite the contents in the connected GMB profile. The current behaviour is that the updates are not overwritten. 

ATDW Opening hours are required to be entered a specific way for an effective sync to your GMB profile. This is because of the way the GMB profile structures their opening hour information for optimal and simplified display on Google. 

 

To have your Opening Hours effectively sync to your Google My Business listing, please enter the individual days into ATDW and not select the "everyday" option. I.e. you need to enter the 'Monday', 'Tuesday', 'Wednesday' hours and so on. Please refer to the below graphic on the recommended display.